Jon Bernstein

As the new owner of Body Back Company Jon brings more than 30 years of experience developing and operating successful multi-channel, consumer branded businesses. In previous lives, Jon has served as CEO of the #1 online Golf Specialty Retailer, the #1 consumer direct custom window treatment retailer, and chief marketing officer of Coach the #1 leather goods retailer.

Attracted by the success of Body Back Company, Jon has committed to meet and exceed our high standards of excellence in bringing nothing but the best in Self-Massage Equipment to the people who need it the most. His expertise in building brands and direct to consumer channels will keep the company progressive and reach new levels of success in this highly competitive market.

paulPaul Nash
Company Founder/Product Designer

The founder of the Body Back Company and creator of the Body Back Buddy, DaVinci Tools and other incredible products, Paul has always been committed to creating affordable well-made self-massage tools.  He developed a company with the goal of promoting global wellness, one person at a time.

Constantly striving to become the most relevant brand in self-massage tools, Paul continues to apply product development and his massage expertise to creating new and innovative self-massage tools. The body back company and millions of customers remain thankful that Paul continues to be the product mastermind at body back company.

Director of Operations/Warehouse Manager

Melany has been the backbone of the Body Back Company’s operation since 2012. Also the voice of the company she works directly with our customer base ensuring fulfillment and satisfaction. Rest assured if there is ever an issue she will be there to help.

As director of operations her expertise in inventory management and shipping give her a special edge to keep things flowing to perfection in our ever growing national and international markets, and as Warehouse Manager the Body Back Team would be lost without her.



Annie comes to Body Back Company with a wealth of experience in finance. We are very grateful because the rest of us can barely work a calculator! Annie is on the ball. She swoops right in and balances everything from receivables, payables to the scales of our sanity. We would be lost without her and we make sure to keep her happy by accounting for all our expenditures!

Amazon Seller Central & FBA Specialist/Asst. Warehouse Manager

Ajeet has more than 15 years of customer service and technical support experience. He has adapted this skill set to accurately address and meet the ever expanding needs of Body Back Company and the Amazon Marketplaces.

As our jack-of-all-trades he handles Amazon issues, product photography and listings, troubleshoots the inevitable IT issues among a myriad of other functions. Along with the help from the rest of the Body Back Team he makes sure the company continually runs smooth and efficiently.